Zadi Diaz is a producer, photographer, and creative executive based in Los Angeles, California. She is a member of the Producer's Guild and currently the Founder of We Are Major, a creative consulting company.
Prior to Major, she was the VP, Head of Digital Studio at Mitu, the VP of Programming and Development at ipsy, VP of Programming and Development for Awestruck at AwesomenessTV, and the Executive Producer of YouTube Nation, YouTube’s daily flagship show, produced by DreamWorks Animation.
Zadi was also the Head of Content Development at Disney Interactive, the interactive entertainment division of The Walt Disney Company. In her role, Zadi developed and produced original live-action and animated series across the company’s website and social platforms. Her focus was on forming key partnerships across the different divisions of the Walt Disney Company, including Disney Channel, Parks and Resorts, Music, and Mobile Games.
Prior to joining Disney, Zadi was the co-founder of Smashface, a new media production company, and was the co-creator and host of Epic Fu, a Webby award-winning independent web series about Internet culture, which ran for over five years on various digital and OTT platforms.
Her history in digital media spans over ten years and includes documentary, narrative, branded entertainment series with Fortune 500 companies, as well as media activism (her first love). Her first project was in 2004 as a video editor for a web series called Welcome to the Scene, about film piracy; it was distributed through BitTorrent to hundreds of thousands of viewers under a Creative Commons license. Soon after, she was highlighted in The New York Times for her mashup music video which raised political awareness about U.S. government response to Hurricane Katrina in New Orleans. Her media activism led to various international partnerships, including the British Council, where she traveled to Ireland, Germany, South Africa, and France among other places to explore local cultures and discuss media literacy.
In addition to The New York Times, her work has been highlighted on CBS Evening News, Wired, The Washington Post, Ad Age, Ad Week, The Guardian, Poynter, among other national publications. She is a member of the Producers Guild Association and the International Academy of Digital Arts and Sciences. She has also won several Webby awards for her work.
Zadi lives in Los Angeles with her husband, Steve Woolf, their cat, Teddy, and dog, Sugar. She was born and raised in New York City (Harlem, Washington Heights, and South Bronx) and is of Dominican descent.